Your KPIs, next to the work that moves them.
Sessions, conversions, rankings, and product usage stream in as metric samples — the numbers live beside the customers and projects behind them.
Web, search + product KPIs → metric samples
4 connectors, one canonical shape
Each maps into the same schema. Connect one, or all of them.
Google Analytics
Stream Google Analytics web KPIs into Excellent's metrics, attributed to the right property.
GA4 sessions, conversions, and web KPIs → metric samples, attributed to the property.
Google Search Console
Bring Search Console clicks, impressions, and rankings into Excellent to track SEO alongside everything else.
Clicks, impressions, CTR, and position by query → metric samples.
Plausible
Feed privacy-first Plausible web analytics — visitors, visits, pageviews — into your Excellent metrics.
Aggregate visitors, visits, and pageviews → metric samples.
PostHog
Pull PostHog product analytics like MAU and DAU into Excellent's metric bands.
Trend insights — monthly and daily active users → metric samples.
Connected, not surrendered.
Your data from these tools syncs in and stays on your machine — connecting a tool never hands it to a middleman.
No third-party broker
Records sync straight between your machine and the provider — nothing sits in the middle.
Sealed at rest
Tokens are AES-256-GCM-encrypted locally, with the master key kept off the database.
One source of truth
Synced records become rows in the one schema you own — never a parallel copy.
Bring the rest of your stack home.
31 connectors across 14 categories — each lands in the same database.
CRM
3Contacts, companies, and deals — two-way.
Marketing
1Audiences and campaigns onto the record.
Support
1Tickets and requesters onto the customer timeline.
Email & calendar
3Email and meetings onto the contact timeline.
Hiring (ATS)
3Candidates and jobs into the ATS.
Docs & files
2Pages and files, full text, into one timeline.
Design
1Design projects and files on the timeline.
Messaging
1Conversations onto the record.
Contacts
1Address books as canonical people.
Databases
2Your own tables, mapped by a wizard — two-way.
Payments & finance
5Revenue, invoices, cash, and spend per customer.
Developer
3Repos, projects, and issues into the directory.
Legal
1Envelopes and signature status on the timeline.